Privacy policy

Updated on 01 07 2024

The purpose of this privacy policy (hereinafter the “Policy”) is to inform visitors or users (hereinafter the “User”) of the website website (hereinafter the “Site”) of the terms and conditions for protecting their personal data in accordance with Law No. 78-17 of 6 January 1978 on data processing, data files and individual liberties as amended by the Law of 20 June 2018, Implementing Decree No. 2019-536 of 29 May 2019 and Regulation No. 2016-679 of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter collectively the “Regulation”).

Identification of the data controller and Site Editor

The company responsible for processing and editing the Site is : 

  • LABORATOIRE D’INNOVATION VEGETALE (hereinafter “LIV”), a simplified joint stock company registered in the Aubenas Trade and Companies Register under number 434 104 527, with its registered office at 10 rue des Illons, 07250 Le Pouzin – France (hereinafter “the Publisher” or “LIV”).

The Policy may be modified at any time by LIV, in particular in order to comply with any regulatory, legal, editorial or technical developments. The User must refer to the latest version of the Policy before browsing.

This Confidentiality Policy forms an integral part of the General Terms and Conditions of Use of the Site.

Description of treatments

As part of the operation of the Site, the Publisher may collect and process personal data in order to enable the User to access the functions and services offered by the Site (hereinafter referred to as the “Services”). 

1) What categories of data are collected?

  • Contact data: refers to the compulsory data that the User enters when filling in the contact form(s), i.e.: title, surname, first name, email address, company name, telephone number, country of residence.
  • Data voluntarily published by the User: refers to personal information that the User voluntarily communicates to the Publisher by filling in the free text zones provided for this purpose in the contact form(s), namely “Subject of request” and “Message”. The Publisher strongly advises the User to avoid communicating any personal data via these text zones or in any event to limit such communication to what is strictly necessary to process the User’s request (hereinafter “Published Data”).

All such data will hereinafter be collectively referred to as the “Data“.

2) Why does the Publisher collect User Data?

Data is collected for the following purposes:

  • To deal with the User’s request for information or question and to communicate effectively with the User in the following areas: press relations, relations with certifying bodies, human resources (excluding applications), relations with suppliers or to answer any other question from the User, whether or not it relates to a current contract.
  • To send commercial communications to Users in line with the main interests they have previously expressed.

The mandatory fields in the contact form are marked with an asterisk. LIV will not be able to respond to your request if you do not fill in these mandatory fields.

3) What is the legal basis for processing User Data?

Data processing is only lawful if it is based on one of the legal bases defined by the Regulations. In the context of the operation of the Site, processing is based on the following legal grounds:

  • If the User is a supplier: the contract or the execution of pre-contractual measures taken at the request of the data subject.
  • If the User is a journalist, consumer or any other person: consent obtained by ticking the box.
  • If the User is a candidate (or potential candidate): LIV’s legitimate interest in responding to the candidate’s/potential candidate’s request.
  • If the User is a professional prospect or the representative of a certification body wishing to receive information or formulate requests about LIV’s activities in relation to the specific needs he has previously expressed, or if the User is already a client of LIV: LIV’s legitimate interest.
  • If the User is a prospective customer (professional or otherwise), the Publisher will obtain the User’s consent by ticking a box before sending any global information via commercial communications.

4) Recipients of the data collected 

The Data collected via the contact form is intended for use by the internal departments of the Entity responsible for processing the User’s request.

Depending on the case, this may be the “Communications” department, the “Human Resources” department, etc.

The Data may also be transferred/used by third parties under the following conditions:

  • Data transferred to public authorities and/or bodies
    In accordance with the Regulations in force, Data may be transferred to the competent authorities upon request and in particular to public bodies, exclusively to meet legal obligations, judicial officers, legal agents and bodies responsible for debt recovery, as well as in the case of the search for the perpetrators of offences committed on the Internet.
  • Data communicated to third parties

The Data may be communicated to or made accessible to the Publisher’s subcontractors, suppliers, and third-party service providers (such as the Site host, LIV’ IT and/or technical service providers).

  • Social networks

Users can share pages of interest on social networks by clicking on the share buttons.

The collection of information via social network sharing buttons is subject to the confidentiality policies of these third parties. We invite you to read the policies of these social networks to find out how your personal data is used.

Exercise of User rights

In accordance with the Regulations, all individual Users have the right to access, rectify, delete, limit and port their personal Data.

The User also has the right to define general and specific directives defining the way in which he/she wishes his/her rights to be exercised after his/her death.

Users may exercise their rights in relation to all processing carried out on the Site and only in this context,

  • by using our contact form.
  • or by sending proof of identity by post to : LIV, Service informatique, 10 rue des Illons, 07250 Le Pouzin.

In the event of any difficulty concerning the management of their Personal Data by the Publisher, Users may contact and lodge a complaint with the competent protection authority (in France: CNIL – 3, place de Fontenoy – TSA 80715 – 75334 Paris Cedex 07).

The Publisher reminds Users that they may, for legitimate reasons, object to the processing of Data concerning them.

Where processing is based on consent, Users may withdraw their consent at any time by sending an email to

It is specified that if the User exercises some of the above rights, the Publisher may not be able to carry out the actions necessary to achieve the purposes described above, or the User may not be able to use all or part of the Services.

The Publisher is obliged to keep the Data collected from Users up to date. Users are therefore advised to inform the Publisher of any changes concerning them by sending an email to the following address:

Data retention and archiving

User Data will not be kept for longer than is strictly necessary for the purposes set out herein, in accordance with the Regulations.

In this respect :

  • The data collected in order to respond to requests for information and questions from prospective customers (professional or otherwise) are kept in an active database for the calendar year of the User’s request, and then for a period of 5 years in intermediate storage.
  • The data collected when applications are submitted is kept in an active database for the time required to process the application, and is then archived for 2 years.
  • The data collected with a view to sending commercial communications to prospective customers (professionals) is kept in an active database for 3 years from the last contact with the User (for example, a request for documentation or a click on a hypertext link contained in an e-mail), unless the User has exercised his right to withdraw consent, his right to object or his right to erasure (as applicable), and then for a period of 5 years in intermediate storage.
  • Data collected in order to contact the customer service of the professional User who has an existing contract with LIV (customers) is kept throughout the contractual relationship, unless the User has exercised his right of opposition or exercised his right to erasure. The data is then kept for 3 years in the active database from the end of the contractual relationship, then for 5 years in intermediate archiving.

At the end of the intermediate archiving period, the User’s Data will be permanently deleted.

In addition, the Publisher may keep Data permanently anonymised for the purposes of producing statistical studies. Under no circumstances will these studies make it possible to identify Users, and they only concern trends derived from their aggregated Data.


The Publisher takes appropriate technical and organisational measures to ensure the security of the Data and to prevent unauthorised access or disclosure of User Data. However, the Publisher cannot guarantee the elimination of any risk of misappropriation, alteration, illicit reproduction or abusive use of the Data.

The database created when a User sends a request via the contact form is strictly confidential. LIV undertakes to take all necessary precautions and appropriate organisational and technical measures to preserve the security, integrity and confidentiality of the Data and, in particular, to prevent it from being distorted, damaged or accessed by unauthorised third parties.

Transfer of data outside the European Union

In the event of the transfer of User Data to a subsidiary of the Biolandes Group or to a third party located outside the European Union, LIV ensures that the receiving country has been the subject of an adequacy decision by the European Commission. If this is not the case, LIV undertakes to ensure that the transfer is governed by the appropriate legal instruments, in particular the European Commission’s Standard Model Contractual Clauses.


If you have any further questions regarding the application of the Policy, please address your request to our IT department (contact details and email above). Within the strict limits of what is set out above, the user authorises LIV to store and process the personal data communicated when accessing and visiting its Website.